In-App Purchases “Bring in the Dough"

Social Cast’s mobile affairs infographic confirms that the best way to make money from mobile games is through IAP. Since September 2009, revenue from IAP has soared, while revenue from advertising has remained almost static. With an average IAP spend per user of $14, compared to an average app price of $2.43, it’s clear that a model based on selling virtual goods within free games is far more lucrative than advertising-funded free games or pay-to-play.